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The Village Bike Shop is now part of the Freewheel Union

Freewheel features a growing Reserve and Collect network made up of regional independent bike shops. Each shop is highly regarded within their local communities and provides customers with many value added bike related services. Collectively know as the Freewheel Union, each participating bike shop retains their own bricks and mortar identity and are not owned by Freewheel or Madison. Freewheel.co.uk simply brings together professional cycle shops to give our customers extra service and peace of mind.

Freewheel (owned by Madison, the UK’s largest distributor of bicycle parts and accessories) is the new e-commerce website for the Madison and Sportline brand portfolio to support our national network of independent specialist bicycle retailers. Ensuring we deliver the best service to the cyclist by bringing the best independent specialist bicycle retailers together with their wealth of expertise to be able to compete in a market where independent specialist retailers are under threat. All the benefits of ordering online but backed and supported by your local independent bicycle shop. The best of all worlds.



The Sutton cycling guide includes a map of quiet routes, and details of cycling clubs and bike shops in the borough (downloads a pdf).

Click to order free local cycle guides from the TFL website.